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us today to discuss your project and discover how we can bring your vision to life.",[144,145,146],{"type":89,"text":90,"link":91,"external":31},{"type":93,"text":94,"link":95,"external":31},{"type":147,"text":148,"link":149,"external":36},"media-kit","Media Kit","/media-kit",[151,155],{"type":152,"text":153,"link":154,"external":31},"terms-of-use","Terms of use","https://board.magify.com/terms-of-service",{"type":156,"text":157,"link":158,"external":31},"privacy-policy","Privacy policy","https://board.magify.com/privacy-policy",{"items":160},[161,165,169,173],{"type":162,"text":163,"link":164,"external":31},"facebook","Facebook","https://www.facebook.com/profile.php?id=61564891134550",{"type":166,"text":167,"link":168,"external":31},"linkedin","Linkedin","https://linkedin.com/company/wearemagify",{"type":170,"text":171,"link":172,"external":31},"youtube","Youtube","https://www.youtube.com/@magify",{"text":174,"link":175,"external":31,"type":176},"Telegram","https://t.me/magifychannel","telegram",[178,179,180,181],{"name":5,"path":6},{"name":10,"path":11},{"name":15,"path":16},{"name":20,"path":21},{"text":183,"image":184,"button":185},"Get all the benefits of Magify with \u003Cspan>{the 1-day}\u003C/span> best integration on the market!","/banners/book-demo-banner-colored.webp",{"text":186},"Get free trial",{"id":188,"title":189,"description":190,"date":191,"banner":192,"body":193},"articles/blog/4.whats-new/ua-report.md","Meet the new UA Report","We’ve rethought UA analytics from the ground up.","2026-04-09T00:00:00.000Z","/blog/Slide-16-9-274-4-round-corners.webp",{"type":40,"value":194,"toc":615},[195,200,203,219,229,240,243,248,251,254,265,268,293,295,299,302,309,312,315,323,326,348,350,354,361,364,387,390,393,407,410,412,416,419,422,425,439,442,450,453,455,459,462,473,476,479,493,496,498,502,505,520,523,526,540,542,546,549,556,559,573,576,578,582,588,591,598,600,604,607],[196,197,199],"h1",{"id":198},"acquisition-monetization-and-prediction-in-one-view","Acquisition, monetization, and prediction in one view",[201,202,190],"p",{},[201,204,205,206,210,211,214,215,218],{},"The new ",[207,208,209],"strong",{},"UA Report"," brings together what used to live separately: ",[207,212,213],{},"UA performance analysis"," and ",[207,216,217],{},"predictive payback modeling",". Instead of switching between a reporting view and a forecasting view, teams can now evaluate acquisition efficiency, cohort monetization, and future return in one place.",[201,220,221,222,225,226],{},"Built on top of our new ",[207,223,224],{},"Data Lake"," foundation, the report gives teams a faster, more consistent, and more scalable way to analyze traffic quality over time. It is designed not just to show what happened after install, but to help answer the bigger question: ",[207,227,228],{},"which users are truly worth acquiring?",[201,230,231,232,239],{},"For full methodology, filters, and metric definitions, users can explore the detailed documentation in our Help Center: ",[233,234,238],"a",{"href":235,"rel":236},"https://help.magify.com/reports-and-dashboards/ua-cohort-report-and-dashboard/",[237],"nofollow","UA Cohort Report and Dashboard",".",[241,242],"hr",{},[244,245,247],"h2",{"id":246},"why-this-is-a-big-step-forward","Why this is a big step forward",[201,249,250],{},"UA decisions should not depend on install volume alone.",[201,252,253],{},"A source may look efficient on CPI and still bring weak cohorts. Another may look more expensive upfront, but generate better retention, stronger monetization, and healthier long-term payback.",[201,255,256,257,260,261,264],{},"That’s why the new UA Report goes beyond acquisition metrics. It connects ",[207,258,259],{},"traffic data"," with ",[207,262,263],{},"player monetization",", making it possible to analyze not only how users were acquired, but also how they generate value over time.",[201,266,267],{},"This means teams can evaluate:",[269,270,271,275,278,281,284,287,290],"ul",{},[272,273,274],"li",{},"acquisition cost,",[272,276,277],{},"cohort revenue,",[272,279,280],{},"ROAS,",[272,282,283],{},"payer conversion,",[272,285,286],{},"retention,",[272,288,289],{},"subscription performance,",[272,291,292],{},"and predicted future return from the same analytical flow. ",[241,294],{},[244,296,298],{"id":297},"from-traffic-quality-to-monetization-quality","From traffic quality to monetization quality",[201,300,301],{},"One of the most important upgrades in the new UA Report is that it does not stop at the acquisition layer.",[201,303,304,305,308],{},"Teams can now analyze traffic not only by ",[207,306,307],{},"media source, campaign, creative, country, or platform",", but also by what that traffic becomes after install: how users monetize, how quickly cohorts pay back, and which acquisition channels bring the most valuable users over time.",[201,310,311],{},"This is what turns UA reporting into a real decision-making tool.",[201,313,314],{},"Instead of asking:",[269,316,317],{},[272,318,319],{},[320,321,322],"em",{},"Which source brought cheaper installs?",[201,324,325],{},"you can ask:",[269,327,328,333,338,343],{},[272,329,330],{},[320,331,332],{},"Which source brought better monetizing users?",[272,334,335],{},[320,336,337],{},"Which cohorts generate stronger ad revenue?",[272,339,340],{},[320,341,342],{},"Which campaigns convert better into IAP or subscriptions?",[272,344,345],{},[320,346,347],{},"Which traffic source is actually scaling profitably?",[241,349],{},[244,351,353],{"id":352},"roas-with-real-monetization-depth","ROAS with real monetization depth",[201,355,356,357,360],{},"Another major advantage of the new UA Report is visibility into ",[207,358,359],{},"different revenue streams",", not just total revenue.",[201,362,363],{},"Teams can evaluate return across:",[269,365,366,372,377,382],{},[272,367,368,371],{},[207,369,370],{},"total revenue",",",[272,373,374,371],{},[207,375,376],{},"ad revenue",[272,378,379,371],{},[207,380,381],{},"IAP revenue",[272,383,384,239],{},[207,385,386],{},"subscription revenue",[201,388,389],{},"That makes ROAS analysis much more actionable.",[201,391,392],{},"For example, teams can see:",[269,394,395,398,401,404],{},[272,396,397],{},"whether a source pays back mostly through ads,",[272,399,400],{},"whether a cohort is strong on purchases but weak on subscriptions,",[272,402,403],{},"whether subscription-driven traffic needs more time to mature,",[272,405,406],{},"or whether total ROAS is being carried by just one monetization stream.",[201,408,409],{},"This matters especially for apps with hybrid business models, where top-level ROAS alone often hides the real story.",[241,411],{},[244,413,415],{"id":414},"fact-and-predict-now-working-together","Fact and Predict, now working together",[201,417,418],{},"Previously, teams had to move between reporting and prediction.",[201,420,421],{},"Now those two layers work together in the same analytical logic.",[201,423,424],{},"The new UA Report combines:",[269,426,427,433],{},[272,428,429,432],{},[207,430,431],{},"Fact metrics"," — what the cohort has already generated,",[272,434,435,438],{},[207,436,437],{},"Predict metrics"," — what the cohort is expected to generate next.",[201,440,441],{},"This gives teams both:",[269,443,444,447],{},[272,445,446],{},"a clear view of actual observed performance,",[272,448,449],{},"and an earlier read on likely future payback.",[201,451,452],{},"That is especially valuable in fast-moving UA workflows, where waiting for full cohort maturity can mean reacting too late.",[241,454],{},[244,456,458],{"id":457},"a-predictive-model-built-for-real-ua-decisions","A predictive model built for real UA decisions",[201,460,461],{},"Prediction is one of the strongest parts of the new UA Report.",[201,463,464,465,468,469,472],{},"At the core is an ",[207,466,467],{},"ML-based revenue prediction model"," that uses early cohort signals to estimate future monetization. On top of that, an additional ",[207,470,471],{},"coefficient-based model layer"," helps refine the forecast and support decision-making across different horizons.",[201,474,475],{},"In practice, this gives teams a much stronger prediction framework: one that combines the flexibility of machine learning with the stability of rule-based calibration.",[201,477,478],{},"The result is a predictive system built not for theory, but for real UA use cases:",[269,480,481,484,487,490],{},[272,482,483],{},"early payback assessment,",[272,485,486],{},"source quality comparison,",[272,488,489],{},"scale / pause decisions,",[272,491,492],{},"and faster optimization cycles.",[201,494,495],{},"If you want, we can make this paragraph even more “product-marketing” and less technical — but as a positioning statement, this is already strong.",[241,497],{},[244,499,501],{"id":500},"prediction-across-multiple-horizons","Prediction across multiple horizons",[201,503,504],{},"The report is designed to predict performance from one observed horizon to another.",[201,506,507,508,511,512,515,516],{},"In other words, the system can use early factual signals — such as ",[207,509,510],{},"D1, D4, D7, or D30"," performance — to project future results at longer horizons such as ",[207,513,514],{},"D7, D30, D90, D180, D360, and D720",", depending on data availability and model setup. This helps teams make informed decisions much earlier in the lifecycle of a cohort. ",[233,517,519],{"href":235,"rel":518},[237],"Source",[201,521,522],{},"That means teams do not need to wait until a cohort fully matures to evaluate its likely long-term value.",[201,524,525],{},"Instead, they can start answering critical questions earlier:",[269,527,528,531,534,537],{},[272,529,530],{},"Is this cohort likely to hit target ROAS?",[272,532,533],{},"Is this source bringing stronger long-term users?",[272,535,536],{},"Should we scale now, optimize, or stop?",[272,538,539],{},"Are we seeing early signs of future value that are not yet visible in fact metrics alone?",[241,541],{},[244,543,545],{"id":544},"high-accuracy-low-error-better-confidence","High accuracy, low error, better confidence",[201,547,548],{},"Predictive metrics are only useful when teams can trust them.",[201,550,551,552,555],{},"That’s why the new UA Report is built around a prediction framework designed to deliver ",[207,553,554],{},"high accuracy with low error",", giving teams more confidence when making early-stage UA decisions.",[201,557,558],{},"This is especially important when:",[269,560,561,564,567,570],{},[272,562,563],{},"comparing traffic sources before full payback,",[272,565,566],{},"forecasting long-term ROAS,",[272,568,569],{},"evaluating creative quality,",[272,571,572],{},"or deciding whether a cohort should be scaled.",[201,574,575],{},"Instead of treating prediction as an experimental add-on, the new UA Report makes it a practical part of the UA workflow.",[241,577],{},[244,579,581],{"id":580},"built-on-data-lake-for-the-next-stage-of-ua-analytics","Built on Data Lake for the next stage of UA analytics",[201,583,584,585,587],{},"The move to ",[207,586,224],{}," is not just a backend upgrade. It is what makes this new reporting approach possible.",[201,589,590],{},"With a stronger data foundation, the UA Report can bring together acquisition, monetization, and prediction into one system — with a more scalable structure for cohort analysis, deeper dimensions, and a clearer view of user value over time.",[201,592,593,594,597],{},"This is the direction we believe UA analytics should move in: not just measuring the cost of acquisition, but understanding the ",[207,595,596],{},"quality, value, and future return"," of every cohort.",[241,599],{},[244,601,603],{"id":602},"want-to-explore-the-details","Want to explore the details?",[201,605,606],{},"This page gives you the high-level picture. For the full methodology, metrics, dimensions, and prediction logic, visit the Help Center:",[201,608,609],{},[207,610,611],{},[233,612,614],{"href":235,"rel":613},[237],"Read the UA Report documentation",{"title":43,"searchDepth":44,"depth":44,"links":616},[617,618,619,620,621,622,623,624,625],{"id":246,"depth":44,"text":247},{"id":297,"depth":44,"text":298},{"id":352,"depth":44,"text":353},{"id":414,"depth":44,"text":415},{"id":457,"depth":44,"text":458},{"id":500,"depth":44,"text":501},{"id":544,"depth":44,"text":545},{"id":580,"depth":44,"text":581},{"id":602,"depth":44,"text":603},[627],{"id":628,"title":629,"path":630,"cover":631,"date":632,"description":43},"articles/blog/4.whats-new/product-report.md","Meet the new Product Report","/blog/whats-new/product-report","/blog/PRODUCT-round-corners.webp","2026-04-06T00:00:00.000Z",1775730857651]