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us today to discuss your project and discover how we can bring your vision to life.",[144,145,146],{"type":89,"text":90,"link":91,"external":31},{"type":93,"text":94,"link":95,"external":31},{"type":147,"text":148,"link":149,"external":36},"media-kit","Media Kit","/media-kit",[151,155],{"type":152,"text":153,"link":154,"external":31},"terms-of-use","Terms of use","https://board.magify.com/terms-of-service",{"type":156,"text":157,"link":158,"external":31},"privacy-policy","Privacy 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Report","2026-04-06T00:00:00.000Z","/blog/PRODUCT-round-corners.webp",{"type":40,"value":193,"toc":580},[194,199,204,208,211,227,238,241,245,248,254,276,282,284,288,291,314,317,327,329,333,336,341,344,347,361,364,368,371,374,376,380,383,387,390,393,410,414,417,420,437,440,442,446,453,456,470,473,477,480,483,486,503,506,508,512,515,518,520,524,527,544,551,553,557,560,563,566,568,572],[195,196,198],"h1",{"id":197},"faster-answers-clearer-decisions","Faster answers, clearer decisions",[200,201,203],"h2",{"id":202},"were-rebuilding-our-analytics-foundation-and-moving-to-a-data-lake","We’re rebuilding our analytics foundation and moving to a Data Lake.",[205,206,207],"p",{},"For our customers, this means more than an infrastructure change. It means a better way to work with data: faster answers, clearer context, and more confidence in the decisions you make every day.",[205,209,210],{},"The first major step in this rollout is product analytics.",[205,212,213,214,218,219,222,223,226],{},"We’re excited to introduce the new ",[215,216,217],"strong",{},"Product Report"," — a single place to explore ",[215,220,221],{},"user activity",", ",[215,224,225],{},"monetization, LiveOps performance, gameplay behavior, attribution, and technical signals"," in one daily view.",[205,228,229,230,237],{},"Instead of stitching the full picture together across multiple tools, teams can now work from one report with flexible filters, daily granularity, and a much clearer path from insight to action. And for anyone who wants to go deeper into the methodology, metrics, or setup details, the full technical documentation is available in our ",[231,232,236],"a",{"href":233,"rel":234},"https://help.magify.com/reports-and-dashboards/daily-report",[235],"nofollow","Magify Help Center",".",[239,240],"hr",{},[200,242,244],{"id":243},"why-this-matters","Why this matters",[205,246,247],{},"As your app grows, the questions get harder.",[205,249,250,251,237],{},"It’s not enough to know that revenue changed or engagement moved. You need to understand ",[215,252,253],{},"why",[255,256,257,261,264,267,270,273],"ul",{},[258,259,260],"li",{},"Did the latest release improve retention or hurt it?",[258,262,263],{},"Which ad formats are really driving monetization?",[258,265,266],{},"Which LiveOps campaigns are performing beyond clicks?",[258,268,269],{},"Where are users dropping out of the purchase or subscription flow?",[258,271,272],{},"Which gameplay mechanics need attention?",[258,274,275],{},"And are technical issues quietly affecting revenue and user experience?",[205,277,278,279,281],{},"The new ",[215,280,217],{}," is built to help teams answer those questions faster — and act on them with more confidence.",[239,283],{},[200,285,287],{"id":286},"whats-inside-the-new-product-report","What’s inside the new Product Report",[205,289,290],{},"The Product Report gives you a complete daily view of mobile app performance based on data collected through the Magify SDK. It combines the areas teams look at most often in one place:",[255,292,293,296,299,302,305,308,311],{},[258,294,295],{},"user activity,",[258,297,298],{},"ad monetization,",[258,300,301],{},"in-app purchases and subscriptions,",[258,303,304],{},"LiveOps campaign performance,",[258,306,307],{},"gameplay analytics,",[258,309,310],{},"attribution,",[258,312,313],{},"and technical diagnostics.",[205,315,316],{},"Because Magify works as one ecosystem, you’re not limited to standalone product metrics. You can also see acquisition context — including the media source users came from — and connect product performance with growth performance.",[205,318,319,320,323,324],{},"And because the report is built on ",[215,321,322],{},"daily data rather than cohort data",", it’s especially useful for ",[215,325,326],{},"operational monitoring, release analysis, campaign tracking, and day-to-day optimization.",[239,328],{},[200,330,332],{"id":331},"built-for-real-product-decisions","Built for real product decisions",[205,334,335],{},"The value of the new Product Report is not just in seeing more data. It’s in understanding what to do next.",[337,338,340],"h3",{"id":339},"track-product-health-at-a-glance","Track product health at a glance",[205,342,343],{},"Start with the metrics that tell you how the app is doing right now: active users, app launches, sessions, session duration, and playtime.",[205,345,346],{},"That gives teams a fast read on:",[255,348,349,352,355,358],{},[258,350,351],{},"how many users are active,",[258,353,354],{},"how often they come back,",[258,356,357],{},"how deeply they engage,",[258,359,360],{},"and whether anything changed after a release or experiment.",[205,362,363],{},"Break those trends down by country, app version, device, or OS version, and patterns become much easier to spot.",[337,365,367],{"id":366},"see-what-changed-after-a-release","See what changed after a release",[205,369,370],{},"Every update has a ripple effect.",[205,372,373],{},"With the Product Report, teams can quickly understand whether a release changed engagement, revenue, ad performance, or technical stability. Instead of looking at each signal separately, product, LiveOps, and development teams can evaluate impact from one shared view.",[239,375],{},[200,377,379],{"id":378},"monetization-with-more-context","Monetization with more context",[205,381,382],{},"When revenue changes, the hardest part is often finding the reason behind it.",[337,384,386],{"id":385},"optimize-ad-monetization","Optimize ad monetization",[205,388,389],{},"The Product Report helps teams analyze total ad revenue, ad impressions, performance by format, impressions per user, and ad load failures.",[205,391,392],{},"That makes it easier to answer practical questions:",[255,394,395,398,401,404,407],{},[258,396,397],{},"Which format drives the most value?",[258,399,400],{},"Are users seeing too many ads?",[258,402,403],{},"Is a network underperforming?",[258,405,406],{},"Are technical issues reducing monetization?",[258,408,409],{},"How does performance vary by market?",[337,411,413],{"id":412},"improve-iap-and-subscription-performance","Improve IAP and subscription performance",[205,415,416],{},"For purchases and subscriptions, the report goes beyond topline revenue and helps teams understand the flow behind the numbers — from purchase initiation to completion, from trial activation to renewal.",[205,418,419],{},"That means you can more easily identify:",[255,421,422,425,428,431,434],{},[258,423,424],{},"top-performing products,",[258,426,427],{},"stronger and weaker markets,",[258,429,430],{},"average check trends,",[258,432,433],{},"trial-to-paid conversion,",[258,435,436],{},"and renewal or refund dynamics.",[205,438,439],{},"Instead of just seeing revenue totals, teams can see where the real growth opportunity sits.",[239,441],{},[200,443,445],{"id":444},"for-game-teams-from-player-behavior-to-design-decisions","For game teams: from player behavior to design decisions",[205,447,448,449],{},"For gaming apps, the Product Report helps teams see more than product performance. It also reveals how players move through the game — where they struggle, how they use bonuses, and whether the economy feels balanced. ",[231,450,452],{"href":233,"rel":451},[235],"Source",[205,454,455],{},"This makes it easier to answer the questions that matter most:",[255,457,458,461,464,467],{},[258,459,460],{},"Where do players get stuck?",[258,462,463],{},"Which levels feel too hard or underperform?",[258,465,466],{},"Is the economy working as intended?",[258,468,469],{},"Are bonuses supporting progression in the right way?",[205,471,472],{},"It turns gameplay data into something more useful than reporting — a practical tool for balancing and improving the player experience.",[200,474,476],{"id":475},"better-tools-for-liveops-optimization","Better tools for LiveOps optimization",[205,478,479],{},"For game teams, LiveOps is a continuous process — launching experiences, measuring performance, learning quickly, and improving over time.",[205,481,482],{},"The new Product Report gives teams a better way to do exactly that. Alongside impressions, clicks, and CTR, it helps analyze LiveOps performance by creative, product, A/B group, level, event, and impression number, so teams can understand what’s driving results in context.",[205,484,485],{},"This helps answer practical LiveOps questions every day:",[255,487,488,491,494,497,500],{},[258,489,490],{},"Which experiences perform best?",[258,492,493],{},"Which segments respond most strongly?",[258,495,496],{},"How does exposure frequency affect conversion?",[258,498,499],{},"Where does performance peak?",[258,501,502],{},"When does fatigue begin?",[205,504,505],{},"So instead of simply reporting outcomes, the Product Report helps teams continuously improve LiveOps performance after launch.",[239,507],{},[200,509,511],{"id":510},"technical-signals-that-matter-to-the-business","Technical signals that matter to the business",[205,513,514],{},"Technical issues rarely stay “technical” for long.",[205,516,517],{},"Ad failures, app-version issues, or device-specific problems can quickly become retention and revenue issues. The Product Report helps teams spot those patterns earlier by connecting technical diagnostics with product and monetization data in one place.",[239,519],{},[200,521,523],{"id":522},"where-to-start","Where to start",[205,525,526],{},"A simple way to begin:",[255,528,529,532,535,538,541],{},[258,530,531],{},"start with the big picture: active users, total revenue, ad revenue, purchases, and subscriptions;",[258,533,534],{},"choose one area to explore first: activity, monetization, LiveOps, gameplay, or technical performance;",[258,536,537],{},"add filters like country, device, app version, campaign, or product;",[258,539,540],{},"compare periods to understand what changed;",[258,542,543],{},"then go deeper into a specific use case, such as a release, campaign, monetization drop, or gameplay issue.",[205,545,546,547,237],{},"For technical details, metric definitions, and methodology, users can always dive deeper in the Help Center: ",[231,548,550],{"href":233,"rel":549},[235],"Product Report documentation",[239,552],{},[200,554,556],{"id":555},"whats-next","What’s next",[205,558,559],{},"Our move to a Data Lake is the foundation for the next generation of analytics at Magify.",[205,561,562],{},"The new Product Report is the first major step — giving teams a clearer, faster, and more connected way to understand what’s happening in their app and what to do next.",[205,564,565],{},"If you want a better view of user behavior, monetization, LiveOps performance, and growth signals in one place, the new Product Report is built for exactly that.",[239,567],{},[200,569,571],{"id":570},"want-to-explore-the-new-product-report","Want to explore the new Product Report?",[205,573,574,575,237],{},"If you’d like help with setup, metric interpretation, or choosing the right way to use the report for your app, our team is here to help. ",[231,576,579],{"href":577,"rel":578},"https://calendly.com/magify_/features-walkthrough?month=2026-04",[235],"Let's talk",{"title":43,"searchDepth":44,"depth":44,"links":581},[582,583,584,585,590,594,595,596,597,598,599],{"id":202,"depth":44,"text":203},{"id":243,"depth":44,"text":244},{"id":286,"depth":44,"text":287},{"id":331,"depth":44,"text":332,"children":586},[587,589],{"id":339,"depth":588,"text":340},3,{"id":366,"depth":588,"text":367},{"id":378,"depth":44,"text":379,"children":591},[592,593],{"id":385,"depth":588,"text":386},{"id":412,"depth":588,"text":413},{"id":444,"depth":44,"text":445},{"id":475,"depth":44,"text":476},{"id":510,"depth":44,"text":511},{"id":522,"depth":44,"text":523},{"id":555,"depth":44,"text":556},{"id":570,"depth":44,"text":571},[601],{"id":602,"title":603,"path":604,"cover":605,"date":606,"description":607},"articles/blog/4.whats-new/ua-report.md","Meet the new UA Report","/blog/whats-new/ua-report","/blog/Slide-16-9-274-4-round-corners.webp","2026-04-09T00:00:00.000Z","We’ve rethought UA analytics from the ground up.",1775730857651]