Magify: One Platform That Replaces Three — BI, Product Analytics, and LiveOps

Building a successful game today isn’t just about creativity — it’s about data. Yet most studios still juggle three different tools: one for BI dashboards, one for product analytics, and another for remote configuration or LiveOps.

The result?

• Endless integrations and manual reports,
• A/B tests without complete data,
• Delayed releases due to disconnected tools.

Magify changes that. It brings together everything a modern game studio needs — BI, Product Analytics, and LiveOps — all in one platform. No extra tools, no engineers, no integrations.

⚙️ 1. BI Without Engineers or Data Chaos

Setting up BI in Tableau, Power BI, or Looker sounds easy — until you realize it requires data engineers, ETL pipelines, SQL knowledge, and ongoing maintenance.

With Magify, you don’t need any of that.

• Plug-and-play integrations with AppLovin MAX, Unity Ads, ironSource, Adjust, AppsFlyer, StoreKit 2, Google Play Billing, and more than 50 sources of data.
• Automated data collection, cleaning, and modeling.
• Ready-to-use dashboards — no SQL, no setup.

💡 Result: studios save up to 70% of their BI costs, remove technical bottlenecks, and get instant visibility into performance.

Magify replaces the complexity of enterprise BI with clarity and speed.

📊 2. Product Analytics: Real Answers, Not Just Charts

Tools like Mixpanel or Amplitude are great at showing what users do — but not what it brings you. In most product analytics systems, there’s no real connection between user behavior and actual revenue.

That means:

• You can’t easily see revenue from in-app purchases, ads, or subscriptions;
• It’s difficult to evaluate A/B test results when they impact monetization;
• And you can’t segment users by traffic source, which makes cohort ROAS and LTV analysis nearly impossible.

Magify connects it all:

• Tracks in-app revenue, ad monetization, and subscription data alongside behavioral events.
• Links user activity to campaigns, channels, and regions.
• Shows the real financial outcome of every product change or A/B test.
• Automatically builds cohort and funnel reports by acquisition source and audience segment.

📈 Example: See how users from TikTok campaigns react to a new offer pack, how their D7 retention behaves, and how fast they reach payback — all in one dashboard, no exports required.

Magify turns fragmented data into actionable insight.

🎮 3. LiveOps and Remote Configuration: Control Your Game Without a Release

Firebase Remote Config is useful, but it’s blind — it doesn’t show what worked and what didn’t. Magify takes it further, combining LiveOps, product control, and analytics in a single interface.

• Change offers, banners, balances, or in-game parameters without updating the client.
• Target specific player segments: region, source, payer type, retention level, etc.
• Launch A/B tests and see the results instantly in your BI dashboards.
• Automate triggers (e.g. “if D3 retention < 20%, show a discount offer”).

🎯 With Magify, LiveOps teams finally see the direct impact of their actions — without waiting for a new build.

🤖 4. Predictive Insights and AI Recommendations (coming soon)

Magify is building an integrated AI assistant that analyzes player behavior, campaigns, and monetization data to suggest:

• the best segments for LiveOps experiments;
• predictive LTV and ROAS models;
• personalized recommendations for offers and content.

The AI agent turns analytics into actionable recommendations — faster than any analyst can.

🧩 5. One Ecosystem Instead of a Complex Stack

A typical studio setup looks like this:

SDK → ETL → DWH → BI → Product Analytics → LiveOps → Monetization tools

Magify replaces all of it.

• Data flows directly from SDKs and APIs.
• BI and analytics are built-in.
• Product control and LiveOps are unified.
• No DevOps. No SQL. No integration pain.

⚡ All-in-one. Ready from day one.

🎯 6. Who Magify Is For

Magify is designed for:

• Casual and hybrid-casual studios that need speed, insights, and flexibility.
• SMB developers who want powerful BI without hiring engineers.
• Enterprise teams managing multiple projects and complex data pipelines.
• Non-gaming apps with subscriptions or IAP models that need data-driven LiveOps.

Magify helps teams of any size use real analytics — without technical barriers.

💬 Conclusion

“Magify helps create successful games through data”.

What used to require three separate tools, multiple engineers, and endless integrations — now works seamlessly in one platform.

Faster insights. Smarter LiveOps. Stronger results.