Building your own BI is costly and inefficient — Magify delivers everything out of the box

Many game studios, at some point, face a critical decision: should we build our own analytics, segmentation, offer management, and LiveOps tools, or use a ready-made solution? While in-house development may seem like a way to maintain full control, the reality is often quite different.

The hidden costs of in-house BI development

Developing a proprietary Business Intelligence (BI) system requires:

💰 Significant Financial Investment – Hiring a team of experienced data engineers, analysts, and developers can drain resources before the system is even operational.

⏳ Long Development Timelines – Building, testing, and refining an analytics platform can take months or even years—delaying the benefits of data-driven decision-making.

⚠️ High Risk of Failure – Finding top-tier professionals with relevant gaming industry experience is a challenge, and without them, the risk of an underperforming or incomplete system increases.

🔄 Ongoing Maintenance & Scaling – Even after launch, in-house solutions require continuous improvements, security updates, and infrastructure support.

Meanwhile, the gaming industry is more competitive than ever, and success depends on fast, informed decisions. Developers need to optimize user engagement, monetization, and retention—not years from now, but today.

Why custom BI holds no value in M&A deals

Another major downside of in-house BI systems is their zero valuation in M&A transactions. When gaming companies are acquired, investors focus on game revenue, player base, and growth potential—not on proprietary analytics tools.

In most cases, the acquiring company replaces the purchased studio’s BI system with its own internal tools. This means that all the time and money spent developing an in-house analytics solution becomes a sunk cost, offering no return on investment when it matters most. Instead of creating long-term value, studios that build their own BI systems often find themselves maintaining a tool that will ultimately be discarded post-acquisition.

Magify: a ready-to-use, powerful BI solution

Instead of investing heavily in custom BI development, game studios can instantly leverage Magify—a powerful, industry-proven analytics and LiveOps platform designed specifically for mobile games.

With Magify, you get:

✅ Comprehensive BI & Analytics – Real-time insights, segmentation, and performance tracking.

✅ Instant Implementation – No need to wait months or years—start using it immediately.

✅ Reliable & Scalable Infrastructure – Built to support games at any scale, from indie projects to top-grossing titles.

✅ Cost Efficiency – Save money by investing in game development instead of internal tools.

✅ Technical Partnership – Focus on making great games while Magify handles your data needs.

Stay focused on what matters — your games

In a fast-moving industry, every day counts. Instead of spending years building an internal system that adds no value in the long run, studios can use Magify from day one—and gain all the benefits of world-class analytics and LiveOps tools immediately.

🔹 Want to maximize your game’s potential without the overhead of building your own BI? Get started with Magify today! 🚀