User segmentation in Magify — the foundation of game personalization and growth

In free-to-play mobile games, one-size-fits-all rarely works. Player behaviors, preferences, and spending patterns differ dramatically, and treating everyone the same limits your game’s potential. That’s why segmentation is one of the most powerful tools a game studio can use — and at Magify, we’ve built one of the best and most flexible segmentation systems on the market.

Segmentation is the foundation of personalization

If you want to go beyond default configs and truly optimize your product, segmentation is where it all begins. With Magify, you can segment users based on:

🔍 Behavioral events – gameplay milestones, session patterns, churn risks

💬 In-game actions – purchases, ad views, level completions, engagement with offers

👤 User data from grabbers – geo, device, app version, install source, traffic campaign

🐋 Revenue potential – whales, dolphins, minnows, non-payers

📅 Play history – returning users, early drop-offs, long-term loyal players

These segments can then be used to drive personalized gameplay experiences, such as:

🎮 Adaptive difficulty tuning

💰 Tailored offer systems and promotions

📺 Controlled ad exposure

🎉 LiveOps targeting (LTE/TLE events, time-limited campaigns)

Deep integration or standalone use — your choice

Magify’s segmentation engine is flexible by design. You can use it in combination with our:

🔧 Monetization Campaign Builder — to build custom offer chains for different player types

⚙️ Remote Configs — to push unique setups for A/B tests or feature gating

💡 Or use segmentation on its own as a powerful tool to understand and act on player behavior

Why Magify’s segmentation is different

✅ Built for games – Everything is designed with gaming use cases in mind

✅ Real-time updates – Segments update as user data flows in

✅ No coding required – Easily configure rules in the web dashboard

✅ Works across platforms and games – Ideal for live titles and new launches alike

Smarter segments = higher metrics

Studios that fully embrace segmentation see significant improvements in:

📈 Retention – by delivering relevant content and challenge levels

💸 ARPU and ARPPU – through targeted monetization

🧪 Experimentation speed – by testing with the right audience, not everyone

🎯 If you want to scale your game, segmentation isn’t optional — it’s essential. And with Magify, it’s easier and more powerful than ever. Try it out at Magify.