How to use Magify for maximum benefit in your game business?

At Magify, we recommend game studios leverage the full functionality of our platform to build an efficient and data-driven workflow. But how can Magify be utilized effectively at different stages of game development, from concept to public release?

Game development typically progresses through several key phases, each requiring a specific set of analytical and LiveOps tools. Let’s break down how Magify can optimize your development process at every stage.

1. Prototype Stage: Testing Core Metrics & Player Behavior

At the prototype stage, studios focus on evaluating product-market fit using key metrics like:

📊 Retention (D1, D7, D30)

⏳ Playtime & session count

💰 CPI & user acquisition performance

With Magify’s basic integration, you gain essential insights into:

✅ Cohort performance by traffic source, helping assess UA efficiency.

✅ Funnel analytics, allowing you to identify drop-off points within the first session and beyond.

✅ A/B testing, enabling balance adjustments and hypothesis validation.

✅ GDPR/CCPA consent management, ensuring compliance with privacy regulations.

2. MVP Stage: Scaling Data & Personalization

At the MVP stage, the goal is to refine the core loop, introduce monetization mechanics, and further optimize user behavior. This is where Magify’s advanced SDK integration becomes crucial.

🔹 Key Features to Implement at This Stage:

🎯 Personalization & adaptive game balance – Adjust difficulty and offers dynamically based on player behavior.

📈 Predictive LTV & ROAS modeling – Estimate campaign profitability and optimize marketing budgets.

🛠 Remote configurations & A/B testing for monetization – Experiment with different pricing models, ad placements, and IAP strategies.

🔒 Server-side validation for in-app purchases & subscriptions – Eliminate fraud and ensure accurate revenue tracking.

3. Soft Launch Stage: Fine-Tuning Monetization & Retention

At soft launch, studios refine their monetization, LiveOps, and user engagement strategies before scaling globally. The Magify toolkit remains highly relevant but introduces additional high-value features:

🔥 Key Features for Soft Launch:

🐋 Advanced segmentation for whales, dolphins, and minnows – Optimize monetization strategies for each player cohort.

💰 Monetization campaign builder – Streamline offer chains and optimize ad revenue flow.

🎟 LTO (Limited-Time Offers) & TLE (Time-Limited Events) – Drive engagement and re-engagement of long-term users.

🔍 GDPR-compliant user profile management – Handle data deletion requests, grant bonuses, and modify JSON configurations.

🛠 Safe version updates with A/B rollout to 100% of the audience – Ensure stability before a full release.

📊 UA management with advanced reporting (UA creative report & UA cohort report) – Optimize marketing spend and scale successful campaigns.

📉 Long-term financial forecasting – Plan sustainable growth and profitability.

4. Public Release: Localization & Scalability

The public release phase builds upon soft launch strategies but introduces global scaling, localization, and multi-platform support.

🌎 Key Features for Public Launch:

✅ Automated product ID import from app stores – Simplifies SKU management.

✅ Dynamic localization support – Apply CDN-based localization files for automatic content updates based on geo-IP and device language.

✅ Real-time alerts for UA teams & QA – Immediate notifications for performance and stability monitoring.

✅ Cross-platform account linking (iOS/Android) – Ensure seamless progress transfer between platforms.

✅ Social authentication – Streamline login and account management.

Magify: A Must-Have Tool for Game Studios

Without powerful analytical and LiveOps tools, achieving sustainable growth and profitability in mobile gaming is increasingly difficult. Magify accelerates decision-making, enables precise UA campaign tracking, and scales winning strategies effortlessly.

By automating complex analytics, LiveOps, and monetization processes, Magify significantly reduces development and QA costs, allowing studios to focus on what truly matters—creating successful games.

🚀 Ready to take your game to the next level? Get started with Magify today!